Free conversations (service)
Business replies within 24 hours after the customer's last message are not billed as new conversations.
WhatsApp API calculator by Rixor
Estimate your WhatsApp Business cost.
Pick a country and adjust the monthly volume per category. USD estimates based on Meta's public rate card.
Incoming
Free
Window
24 hours
Control
No surprises
Monthly estimate
$458.00
Total messages
7K
Automatable (38%)
2.7K
Marketing$430.00
Utility$28.00
Authentication$0.00
Auth international$0.00
Orientative USD estimate. Real rates may vary by country, category and Meta updates.
Set your volume
Marketing
Promotions, newsletters, launches and reactivation.
Rate
$0.0860
5K msgs
$430.00
Utility
Confirmations, reminders, updates and appointments.
Rate
$0.0140
2K msgs
$28.00
Authentication
OTP, verification and account recovery.
Rate
$0.0140
0 msgs
$0.00
Auth international
Meta's international rate for authentication.
Rate
$0.0418
0 msgs
$0.00
Key rule
The 24-hour window reshapes your budget.
Knowing when you're charged and when you're not is the difference between a predictable cost and a surprise bill.
Billable messages
Business-initiated messages outside that window require approved templates and are billed per category and country.
Frequently asked
About WhatsApp pricing
Meta charges per conversation started with templates (marketing, utility, auth). Replies inside the 24-hour window are not billed.
Rixor Core
Turn WhatsApp spend into visible revenue.
Calculate, automate and measure every conversation. Rixor connects WhatsApp API, CRM, bots, calls, calendar, ecommerce and a sales score so your team knows which channel sells, which lead is hot and what to do next.
Lead ScoreNow
94
Ready to closeWinning channel
WhatsApp Ads
Next action
Send offer