AquaPrime automates 91% of its recurring orders

AquaPrime, a Caribbean distributor, automated 91% of recurring orders via WhatsApp Flows, freeing the sales team to chase new accounts.

Executive summary: AquaPrime

AquaPrime distributes consumer goods across the Caribbean to thousands of points of sale. Operations depended on calls and manual messages repeated weekly.

With Rixor Flows the customer confirms their recurring order, adjusts quantities and receives confirmation without sales-rep involvement.

The challenge: manual orders that don't scale

Each rep spent hours every week taking repeat orders on WhatsApp. The process had capture errors and there was no visibility into who ordered what.

• Repetitive manual operation per sales rep.
• Errors in SKU and quantity capture.
• No real traceability of the order cycle.

The solution: Rixor Flows + Inbox

We designed a WhatsApp flow with the customer's catalog, suggested products and delivery confirmation. The sales rep only steps in for upsell or incidents.

• Conversational flow with catalog personalized per customer.
• Direct ERP integration to create the order without typing.
• Alerts to the rep only for upsell or churn-risk cases.

Results: operation ready to grow

The operation went from reactive to proactive. The sales team stopped taking orders and started opening new accounts.

• 91% of recurring orders confirmed with no human intervention.
• 44% fewer order errors vs the manual process.
• Rep time freed up and reinvested into acquisition.

Next steps: dynamic pricing and promotions

Next we'll activate segmented promotions by sales channel, dynamic volume pricing and a collections agent reminding pending payments.