Integratec lifts qualified B2B leads 25%

Integratec, a B2B SaaS platform in the US, lifted qualified leads by 25% by consolidating LinkedIn, web and email in Rixor with AI Score as its prioritization engine.

Executive summary: Integratec

Integratec is a B2B SaaS platform with customers in the US and LatAm. Their leads came from multiple channels but no SDR had full visibility.

With Rixor they centralized channels, scored with AI Score and gave the SDR team a pipeline ordered by close probability.

The challenge: leads scattered across channels

LinkedIn, web forms and emails landed in different systems. The SDR team wasted time switching tabs and high-value leads went untouched.

• Isolated channels with no shared context.
• No reliable prioritization between leads.
• Manual reports for the VP of Sales.

The solution: unified Inbox + B2B AI Score

We integrated LinkedIn, web and email into the Rixor Inbox with AI Score trained on B2B ICP. The SDR sees only what matters, ranked by close probability.

• Score trained on ICP, intent signals and firmographics.
• One single inbox for the full SDR team.
• Follow-up automation by funnel stage.

Results: focused SDRs, clean pipeline

The SDR team stopped operating reactively. Every day starts with the right leads in order and clear metrics by channel.

• 25% more qualified B2B sales leads.
• 61% higher response speed vs industry benchmark.
• Real-time reports for the VP of Sales.

Next steps: predictive scoring and deal rooms

Next we'll activate predictive scoring based on product signals and open conversational deal rooms to close enterprise contracts without leaving Rixor.