FitCore Studio integrated Rixor Calendar + CRM and cut commercial response time by 76%, filling the calendar and improving member retention.
Executive summary: FitCore Studio
FitCore Studio runs boutique fitness studios in Mexico. How fast they converted a prospect into a member defined growth every month.
With Rixor Calendar + CRM every prospect gets an immediate reply, books a trial class and enters the retention pipeline without manual work.
The challenge: prospects going cold in hours
Prospects came from Instagram and referrals but the team couldn't reach them in time. Trial-class conversion was stuck.
- Slow, uneven commercial response.
- No automated retention process.
- Limited visibility of the prospect → member cycle.
The solution: Calendar + CRM with automated replies
We connected forms and messages to Rixor Calendar so prospects book their class directly on WhatsApp, and to the CRM to trigger automated post-class follow-up.
- Class booking from the conversation, no extra forms.
- Automated pre- and post-class reminders.
- Retention pipeline with scheduled tasks and messages.
Results: full calendar and members who stay
Prospect-to-trial conversion went up, and retention improved because every member gets proactive attention from day one.
- 76% lower commercial response time.
- 2.5x higher month-over-month retention vs the previous period.
- Team focused on experience, not on chasing prospects.
Next steps: active community over WhatsApp
Next we'll build a WhatsApp community with goal-segmented content, booking reminders and reactivation campaigns for paused members.
“Prospects used to go cold between the form and the call. Now the conversation starts in seconds and the booking closes right there.”
Founder, FitCore Studio
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