NovaDental Group transformed patient acquisition across its medical centers, qualifying 82% of appointments from WhatsApp and Instagram and tripling first-visit conversion.
Executive summary: NovaDental Group
NovaDental Group runs dental centers in the Dominican Republic. Growth was capped by the number of patients booking on WhatsApp and Instagram who never got a reply on time.
With Rixor AI on top of their omnichannel inbox, every conversation is qualified, prioritized and routed to the coordination team with patient context, treatment and clinical urgency.
The challenge: qualify patients without overloading the team
The team handled hundreds of messages a day about treatments, prices and availability. Lack of qualification burned the calendar with wrong-fit appointments and missed high-value opportunities.
- High volume of repeated messages about prices and hours.
- Patients switching between WhatsApp and Instagram with no shared context.
- Coordinators overloaded answering the same questions instead of closing bookings.
The solution: Rixor AI on Inbox + Score
We deployed Rixor AI over the omnichannel Inbox with AI Score to classify every conversation by intent and urgency, plus WhatsApp templates to book the first visit in seconds.
- Clinical knowledge base trained on treatments, prices and insurance.
- Automatic routing by specialty and urgency to the right coordinator.
- Lead Score combined with patient history to prioritize the calendar.
Results: full calendar with the right patients
In three months the operation went from reactive to anticipatory. Coordinators focused on closing treatments instead of filtering messages.
- 82% of appointments qualified automatically before reaching the human team.
- 3.1x more first-visit conversion thanks to score-based prioritization.
- Average response time dropped from hours to under 90 seconds during active hours.
Next steps: reminders and NPS
Next we'll activate proactive reminders before and after each visit, automate NPS surveys via WhatsApp and connect the campaigns engine to reactivate inactive patients.
“Rixor let us reply within minutes and route the right patient to the right slot without adding more coordinators.”
Head of Operations, NovaDental Group
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