Urban Realty grows leads 3.4x with Rixor AI

Urban Realty scaled real estate lead capture from portals, ads and referrals, handling 3.4x more leads with the same commercial team.

Executive summary: Urban Realty

Urban Realty operates across several LatAm countries with a distributed commercial team. Leads arrive from portals, Meta ads and referrals at very different speeds.

With Rixor AI the team picks up every lead with context, score and an assigned broker — no manual triage needed.

The challenge: leads lost to slow response

Most leads were lost when no one replied in the first five minutes. Brokers overlapped on the same cases and the highest-value leads went cold.

• Multiple unconsolidated lead sources.
• Manual assignment with conflicts between brokers.
• No real visibility into pipeline or cost per lead.

The solution: Rixor AI with score-based routing

We centralized sources in the Rixor Inbox, scored every lead with AI Score and configured automatic routing to the right broker by zone, budget and property type.

• Score combining intent + ability to pay + source channel.
• Routing by broker specialty, zone and hours.
• Automated follow-up templates to keep leads warm.

Results: more closes with the same team

Brokers stopped competing internally and focused on closing. First-response time became consistent and leads stopped going cold.

• 3.4x more leads handled without expanding the team.
• Average response under 2 minutes.
• 62% higher lead-to-visit conversion.

Next steps: virtual tours and digital signature

Next we'll integrate virtual tours via WhatsApp Flows, automate financial pre-qualification and connect digital signature on proposals inside the same thread.